The innovative, 10-episode creator-led variety series brings together 36 digital creators for teens from YouTube, TikTok, Instagram and Twitch with a combined 675 million followers
Pocket.watch has released the trailer for Rabbit Hole, a 10-episode half-hour creator-led variety series premiering July 13 on Disney+ and Hulu in the U.S. and on Disney+ in select international markets
Rabbit Hole brings together 36 creators for teens from YouTube, TikTok, Instagram, and Twitch, with a combined cast reach of 675 million followers across social and digital platforms. The ensemble includes Topper Guild, Zhong, ZHC, Collins Key, Jesser, That’s Amazing, Dan Rhodes, Josh Peck, Sofie Dossi, EvanTube, Mackenzie Turner, Papa Jake, Matthew Beem, PrettyBored, and ExtraEmily
The series features creator collaborations, high-stakes challenges, and short-form content from top talent. It also includes exclusive shorts from Hero DW, Cozy Ivn, Shaquan Parson, Maddi Winter, Andymation, Fulton Lee, Yung Astroo, and Space Skits. Animation creators within the cast include Andymation, Oscar Yaquian, Space Skits, Tiny Dice Buddies, Rapruesign, Maddi Winter, Loogie Doo, and EvanTubeHD. Rabbit Hole was co-created by pocket.watch Chief Content Officer Albie Hecht and Head of Development Carin Davis.
“With Rabbit Hole, our strategy is to create a true entertainment universe around the next generation of creator-driven stars,” said Chris M. Williams, Founder & CEO of pocket.watch. “The original series gives audiences a premium, highly produced entry point, while the broader Rabbit Hole universe lets fans go deeper with hundreds of episodes featuring the same talent they already know and love. It’s a model we’ve innovated that connects appointment-viewing with ongoing discovery and engagement.”
Rabbit Hole joins a growing slate of creator-led content from pocket.watch. The broader universe includes individual series from eight Rabbit Hole cast members — Matthew Beem, Mackenzie Turner, Topper Guild, Jesser, Zhong, ZHC, That’s Amazing, and Papa Jake — already streaming on Hulu, with series from Collins Key, Sofie Dossi, and ExtraEmily launching around the Rabbit Hole premiere. Together, the universe spans 240 half-hour episodes
“Rabbit Hole gives our subscribers access to 36 of the most followed creators for teens, all in one series,” said Lauren Tempest, Head of Content Planning & Partnerships, DTC at The Walt Disney Company. “It’s a strong next step in our collaboration with pocket.watch, bringing the largest ensemble of creator talent we’ve featured yet to Disney+ and Hulu.”
The company said it has developed and produced more than 20 creator-led originals, and Amazon Studios most recently greenlit a full series order of Love, Diana Music Hunters, an animated series based on Kids Diana Show. The show was one of three animation shows recently announced as part of the Project Nara GenAI Creators’ Fund, a new Amazon MGM Studios and Amazon Web Services initiative announced May 27 at AI on the Lot at Culver Studios in Los Angeles. The program immediately kicked up considerable controversy – award-winning animation director Jorge R. Gutierrezpulled his project, Punky Duck, the next day after a huge animation community backlash on his choice to use the new AI pipeline to produce the show.
Pocket.watch partners with digital creators to extend their reach beyond YouTube and packages and distributes creator content to more than 43 services globally, including Hulu, Disney+, Peacock, Paramount+, Amazon Prime Video, The Roku Channel, Tubi, and SamsungTV PLUS
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network
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