Browsing: Creators & Fan Culture

Football fandom is built on handoffs. Parents pass teams down to their kids. Young players copy the quarterbacks they watch on Sundays. Local fields turn into the first place where a sport becomes part of someone’s identity. Toyota is leaning into that familiar rhythm for the new NFL season, making the idea of passing the…

|| Players of the Doosan Engineering & Construction We’ve golf team gather at a studio during the offseason to record the team song. From left: Yoo Hyun-joo, Lee Yul-lin, Yoo Hyo-joo, Park Gyeol, Lee Se-young, Kim Min-sol, Park Hye-jun and Lim Hee-jung. Photo courtesy of Doosan Engineering & Construction

Formula 1 is turning the Italian Grand Prix weekend into a pop culture crossover, the kind that makes even casual fans pause their scrolling because it feels instantly recognisable. When a motorsport event borrows the language of childhood nostalgia and collector culture, it stops being “just racing” and starts looking like a cultural hangout.