Browsing: fandom

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan attention as the match itself. To keep up with those changes, Roku is building the infrastructure to help brands follow…

Being a fan of the Chicago Bears and being a fan of the Hallmark Christmas movies are rooted in the same thing: predictability. For most of my life, I knew that the Bears would give me some small moments of joy, but ultimately, end in disappointment.