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HOOT TOWN, the global cross-border shopping platform operated by Hanjin (002320.KS), said on the 13th that it has officially launched Fandom Ticket, a tailored benefits service for overseas online shoppers, as a regular service.
Fandom Ticket is a free VIP-tier coupon pack for customers who frequently buy small, lightweight items such as photo cards, postcards and character goods. Shoppers can receive it immediately at no cost by verifying their fandom for a specific artist, character or interest category. Members get 18 vouchers each month: 16 shipping discount coupons (including a 12% discount on expedited shipping) and two return discount coupons.
With the shift to a regular service, the number of categories eligible for Fandom Ticket has expanded to 29. They include K-pop acts such as BTS, Seventeen, Plave, aespa and Enhypen, as well as popular characters and subculture intellectual property such as “Jujutsu Kaisen” and Jokebear. Categories for Tesla parts and specialty camping gear were also added.
The move to a regular service reflects results from a pilot run that benefited from the weak yen and booming interest in subculture goods. HOOT TOWN said applications for Fandom Ticket rose 19.8% from a year earlier.
Fandom Ticket is available on all country routes where HOOT TOWN operates a shipping-forwarding hub. Each account can register one ticket. Users who cannot find a category they want can propose a new one through a request function, and the platform also supports sharing with others and category changes through one-on-one inquiries.
“Building on Hanjin’s global logistics infrastructure, we will continue to strengthen the platform’s competitiveness so that Korean consumers can buy overseas products faster and at more reasonable shipping rates,” a HOOT TOWN official said.
#Hanjin#HOOTTOWN#FandomTicket#CrossBorderShopping#KpopGoods#OverseasShopping
Original reporting by Lee Yong-sung for Seoul Economic Daily.
AI-translated from Korean. Quotes from foreignxact original wording
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