Browsing: fandom

Football has always reflected politics, but this FIFA World Cup has pushed that relationship into sharper focus. As the tournament reaches its quarter-final stage, conversations around the game have increasingly merged with debates on the war in West Asia, the humanitarian crisis in Gaza, US President Donald Trump’s public interventions and questions surrounding FIFA. In…

The question of whether social media buzz can actually drive potential audiences to cinemas is as pertinent as ever. As the first reactions for “The Odyssey” break, we reflect on panels that explored this topic at the European Film Market earlier this year…

Credit: Saul Young/News Sentinel / USA TODAY NETWORK via Imagn ImagesBy Sam Neumannon 07/09/2026 07/09/2026

Is it just me or do the dog days of summer feel particularly brutal this year? (Thanks, heat dome.) To cope, I’ve taken a few trips to Long Island where my brother’s pool offers a welcome escape from the sweltering city. As an added bonus, the train rides give me plenty of time to fall…

Commercial value is no longer created in one place. It is created across the ecosystem

In musicians’ circles, the term “exposure bucks” is often viewed with derision or even helplessness

Fandom was a word you couldn’t escape at Cannes this year, and that made us very happy to see. Not because the idea is new to us, but because it is exactly what we’ve been talking about for the last 12 months. Marketing is shifting, steadily but decisively, from broadcast to dialogue. Shouting at people…

On the 8th, a video titled “I’m giving you ramen from Hwang In-yeop” was posted on the YouTube channel ‘Yoo In-na Radio’

On the official website of the wiki portal Fandom announced the acquisition of entertainment and gaming brands previously owned by Red Ventures. This includes such brands as: Metacritic, GameSpot, TV Guide and others. The amount of the deal is not announced

You are on the 8th hole at a golf major, weighing your next move, when your phone buzzes. Something just happened at the 15th green. The alert tells you exactly where to go and how to get there in time to catch the next shot. You make it. This is the new normal