Browsing: fandom

LeBron James had an impressive pre-season debut with the Philadelphia 76ers, and maybe Drake deserves some credit for that. Ahead of last night’s game against the Brooklyn Nets, LeBron was spotted catching a vibe to Drake’s “Whisper My Name” from ICEMAN, which was blaring through the arena. 

For some, it is about stepping into the shoes of a favourite superhero, even if only for a day. For others, it is the excitement of watching grown adults transform into fictional characters with astonishing attention to detail. And for a few, preparing for Comic Con has become an annual family ritual, involving months of…

A basketball game no longer occupies one screen or even one room. The 2025–26 NBA season generated a record 228 billion social-media views, while more than 1.3 billion hours of live game coverage were consumed across measured linear and streaming markets outside League Pass. That scale explains why fandom now feels less like forty-eight minutes…

A new Disney fandom feud is beginning to unfold as designers of notable small businesses are noticing accounts on Etsy using AI to replicate their original work. A popular independent designer is calling attention to their Disney-inspired illustrated designs being remade with AI and being sold as a new product on Etsy.

CATEGORY : C21 Interview |08-10-2026 Mike Beale, MD of the global creative network at ITV Studios, on the power of the Love Island fandom – and the growing challenge of breaking new shows. MORE ×× × ×

See: The entire shift in live-action Sonic’s animation style after being roasted by fans online.

This summer, football moved beyond the pitch and into fashion, with brands not simply selling merchandise, but connecting it with the communities and cultural conversations surrounding the game.

Changi Airport is using a character with a huge online following to give Golden Week travellers more reasons to stop, explore and shop instead of treating the airport as a place to move through as quickly as possible.

Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…

Central  Michigan University junior Trevon Williamson poses for a photo in Kelly/Shorts Stadium, Friday, Sept. 25, 2026. Williamson is the president of the CMU Snake Pit on campus. He took over the position last year when the old president graduated. He made the Snake Pit a registered student organization and he often shows up to…