Browsing: fandom

Formula 1 may be attracting a new generation of young fans, but for many of them, getting close to the sport does not necessarily mean getting trackside.  With more than four million children aged eight to 12 actively following F1 across key global markets, and 40% of F1’s Instagram followers under 25, LEGO sees this an…

Fashion weeks usually chase attention by stacking designers, front-row names and press coverage into the same few days. Manila Fashion Week 2026 pushed that formula further by treating regional fandom itself as distribution.

The birthday celebrations of popular Kannada cinema star ‘Dimple Queen’ Rachita Ram reached a fever pitch in Rajarajeshwarinagar. On October 3, a massive crowd of fans from various corners of the state gathered to catch a glimpse of their beloved icon, bursting firecrackers and distributing sweets from midnight onwards.

The share of Americans who identify as soccer fans jumped 10 percentage points after this summer’s World Cup, according to a Morning Consult poll conducted for Bloomberg. Forty-six percent of respondents said they were soccer fans in September, up from the comparable figure measured just before the tournament kicked off in June.

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes.