Browsing: fandom

Sports fans spend hours following their favorite teams, players, podcasts, and traditions. For brands, those interests create opportunities to connect with consumers long before and after the game.

Football fandom has changed dramatically over the past couple of decades. Matchday remains at the heart of the experience, but supporting a club is no longer something that begins at three o’clock on a Saturday afternoon and finishes when the final whistle blows. 

Exclusive Fan Insights data from Nielsen reveals a substantial rise in U.S. soccer interest following the FIFA WORLD CUP 2026.™ The total number of Americans identifying as soccer fans climbed from 66.8 million in July 2025 to 75.2 million in July 2026. Over the five-year span from 2022 to 2026, fandom expanded by 27%, adding…

|| Kakao Entertainment said on Sept. 13 that co-CEO Chang Yoon-jung discussed the influence of K-culture and future growth strategies at the Milken Institute Asia Summit held on Sept. 8. Photo courtesy of Kakao Entertainment

Big Bang alumnus Top (Choi Seung-hyun) was cut off by a 20-year fandom eight days after he quickly confirmed his relationship with After School alum actress Nana. The position is that it was not about his relationship with Nana but about Top’s neglect of fans and unfair treatment by his agency.