Browsing: fandom

Whether fan editors are getting jobs as full-time movie marketers at HBO or Spotify superfans are snagging specially saved concert tickets, the power of fandom is shaping how businesses across the board operate. So how are marketers taking fandom into strategic account?

To celebrate the passionate Disney fans who are at the heart of the magic, Disney has once again launched D23 FANtastic Prizes: The Ultimate Disney Sweepstakes*, featuring 23 spectacular offerings from across The Walt Disney Company inspired by the stories, characters, and worlds fans love most. This sweepstakes brings together engaging experiences and exclusive prizes…

The literary world is full of unlikely heroes: a kid with glasses who lives in a cupboard under the stairs, a reluctant Hobbit, a plain girl from District 12, and now, a man with no pants and his talking cat.

After a long, cold winter, your closet deserves a summer refresh. Check out this list of essentials, including swimsuits, sunglasses, bags, and more, that let your favorite fandom worlds shine as brightly as you do. July 22, 2026

Summer is in full swing, and fandom is in the forecast. From collectibles to apparel, pool floats to Power Fists, merch makers are dropping straight fire, so we’ve rounded up all the hottest new releases that deserve their moment in the sun. Whether your vacation plans include web-slinging, wizarding, or wandering a galaxy far, far…

Collectibles, apparel, accessories, and toys featuring pop-culture faves your kids will love. July 22, 2026

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When people buy coffee with a credit card, they do not ask which payment network handles settlement. When they send money overseas through a mobile app, they do not choose the server architecture. The best technology usually stays behind the screen. Users do not care about the name of the technology; they experience a faster,…

Morgan explores what it means for a community to grieve both a person and the character they brought to life. Jul 22, 2026 The Furry Family Ofrenda, inspired by the Mexican holiday Día de los Muertos, is a virtual space for the furry community to honor those who have died. Since 2020, it has been…

Even amid persistently high prices, the so-called “fandom economy”—where consumers spend freely on their favorite celebrities or characters—has been spreading, and sales tied to K-pop idols have surged.