Browsing: fandom

P. Paramita is the author ofAppetite, a novel about a “young chef chasing her dreams—and the pro wrestler she idolizes who derails everything,” out this week from Dial. Below, she discusses three books about parasocial relationships.

Fandom marketing is usually approved as a campaign and judged like media. That accounting choice makes the investment look expensive at the exact moment it starts becoming valuable.

If you have ever watched a fandom treat a cup sleeve like a concert ticket, this one makes perfect sense. In late June 2026, singer Wang Sulong teamed up with Molly Tea (茉莉奶白) for a co-branded drop that quickly turned into a check-in ritual: buy, photograph, post, collect, repeat.

Kevin Gausman has been a fan favorite for most of his 14 big league seasons, and for good reason. Now a Chicago Cub after Sunday’s swap with the Toronto Blue Jays, the 35-year-old right-hander has not only performed well on the field, he is widely regarded as both a good teammate and an all-around nice…

It’s a love story beyond the New York City nonprofit sector’s wildest dreams – as Taylor Swift and Travis Kelce’s Madison Square Garden wedding last month continues to inspire Swifties to fill the blank space on volunteer applications and donor rolls.

The primary objective is to target specific demographics, such as the MZ generation, by combining them with customized benefits. There is also the advantage of effectively capturing fandoms.

The first few innings of this game were pretty fun. Still, the Royals ultimately lost 12-6 thanks to some bad pitching and the bats cooling off.

There was a time when being someone’s fan meant buying their music, watching their films, supporting their business, or celebrating their achievements. Today, for a growing number of people, being a fan has taken on a far more disturbing meaning. It now means attacking strangers online, defending the indefensible, spreading hate, intimidating critics and, in…

POP MART has unveiled a new two-storey standalone store at Resorts World Sentosa (RWS), marking the Southeast Asian debut of POP BAKERY as the collectibles brand continues expanding beyond traditional retail into immersive consumer experiences.

It’s easy to feel that you’ve arrived at The Vampire Lestat both a little early and a little late. Lestat is the third season of AMC’s TV adaptation of Anne Rice’s Vampire Chronicles series of novels, the first of which was famously the source text for the cult classic 1994 film starring Tom Cruise and Brad Pitt. The novel tracks the…