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The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships.

At the Nickelodeon Funergy Factory, guests tried to trigger a digital slime waterfall.Photo: Courtesy of Gramercy Tech

As far as pop culture events go, San Diego Comic-Con is Mecca. In the beginning, fans flocked to the annual convention to explore their favorite media through exclusive panel content at the convention center. These days, they attend for the first-rate brand experiences that take place around the Gaslamp Quarter, too.

Shilpashree Mondal30 Jul 2026 15:25IST New Update

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube.

Pepsi finishes top of YouGov’s full-tournament ranking, followed by Pringlesand Fox.