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In August, Mattel announced it was forming Mattel Game Studios, a new global development organisation with a focus on making games based on its own IP.

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#NYCC Exclusive: Lionel Brands Group Brings Limited-Edition Collectibles to New York Comic Con! October 9, 2026

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For families who know Bluey through make-believe games, sibling chaos and small everyday adventures, the appeal has always been bigger than a single episode. Mattel is now trying to turn that familiarity into something fans can physically play with across several of its best-known brands.

South Korean food and restaurant companies are moving beyond celebrity endorsements to offer photo cards and other merchandise with purchases, tapping into fan-driven consumption to attract new customers and boost sales.

CHINA / SOCIETY Japanese fashion brand’s dual apologies over collaboration with insulting anime spark fresh backlash in China

At the Storyboard18 Global GenZ Summit 2026, leaders from JioStar, Superkicks, Plum and entrepreneur Neha Dhupia

Anyone who has built a custom desktop PC in recent years definitely knows Corsair’s iconic ship sails logo. For years, Corsair built its empire on the unsexy, high-stakes components that keep gaming rigs humming, like RAM sticks and power supplies designed to survive marathon gaming sessions. Heck, Corsair might’ve even built the world’s most insane…

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