Browsing: Brands

The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships.

At the Nickelodeon Funergy Factory, guests tried to trigger a digital slime waterfall.Photo: Courtesy of Gramercy Tech

As far as pop culture events go, San Diego Comic-Con is Mecca. In the beginning, fans flocked to the annual convention to explore their favorite media through exclusive panel content at the convention center. These days, they attend for the first-rate brand experiences that take place around the Gaslamp Quarter, too.

Shilpashree Mondal30 Jul 2026 15:25IST New Update

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube.

Pepsi finishes top of YouGov’s full-tournament ranking, followed by Pringlesand Fox.

In 2026, selling makeup, skin care or even protein-infused ice cream is no longer just a matter of having the best product and formulations. Amid a crowded market and consumers’ increasingly short attention spans, brands can no longer depend on traditional marketing campaigns fronted by familiar A-listers. Instead, they are increasingly tapping into cultural moments…

The launch of LIONS Sport gave it a more official place in the festival conversation. Sport Beach felt bigger and more established than ever. Athletes seemed to be everywhere, not just wheeled out as famous faces, but increasingly positioned as creators, founders, media platforms and cultural businesses in their own right

With gamers increasingly interested in high-performance gaming entertainment that can be enjoyed anytime and anywhere, the portable gaming console industry has developed rapidly. Console-quality graphics, high-powered processors, immersive screens and seamless online connectivity are found in today’s portable gaming consoles and have made portable gaming a mainstream entertainment option. The rise of hybrid consoles, cloud…

Jewelry Brands will debut two exclusive DC collectibles during San Diego Comic-Con 2026, introducing limited-edition enamel pins celebrating Supergirl and her loyal companion, Krypto. Available at Booth #921, the Supergirl & Krypto Enamel Pin and the Puppy Krypto Large 2-Layer Pin will be available exclusively throughout the convention, offering attendees the opportunity to add officially…