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Non-endemic consumer brands now account for 60 per cent of esports partnerships worldwide as corporate marketers redirect budgets toward gaming and social media subcultures across Asia and the West. Research conducted by Amazon Ads and Twitch Ads across 12 countries, including Japan and South Korea, found that 70 per cent of fans view these communities…

The conventions keep on rolling all year long with the NYCC 2026 Convention going on October 8 – October 11, 2026 in New York City hosting the Hasbro Action Brands Toy Panelon October 11th. As usual, there should be some new reveals from Transformers Age Of The Primes and or Studio Series, with more from…

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Watch Stewart Brand’s 6-Part Series How Buildings Learn, With Music by Brian Eno | Open Culture Watch Stewart Brand’s 6-Part Series How Buildings Learn, With Music by Brian Eno

Artificial Intelligence, or AI, has already infiltrated many aspects of the entertainment sector. You’ve got AI-generated movies, shows, vertical shows, and special effects, and now there are AI influencers as well.

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The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships.

At the Nickelodeon Funergy Factory, guests tried to trigger a digital slime waterfall.Photo: Courtesy of Gramercy Tech

As far as pop culture events go, San Diego Comic-Con is Mecca. In the beginning, fans flocked to the annual convention to explore their favorite media through exclusive panel content at the convention center. These days, they attend for the first-rate brand experiences that take place around the Gaslamp Quarter, too.

Shilpashree Mondal30 Jul 2026 15:25IST New Update