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Xbox CEO Says Industry Needs to ‘Innovate on Affordability and Efficiency’ – News
Xbox CEO Asha Sharma in an interview with BBC discussed the rising costs of memory and storage and how the industry needs to innovate on making devices more affordable.
“As an industry, we’re in the middle of Rampocalypse,” Sharma said. “All of the industry needs to start to innovate on affordability and efficiency. That is something that we have not had to do [previously].
“But with the crisis that’s currently happening in hardware and components, it is absolutely something all of us need to be thinking about and innovating on and giving people more choice in terms of how they play their console and how they purchase their console.”
The main reason for the increased costs is the amount of money being spent on AI data centers, which Microsoft is contributing to.
“AI is fundamentally changing a lot of things,” said Sharma. “Our job as Xbox, as we continue on in our next generation, is to take into consideration what’s happening in the world and build the best experience for our players.”
For the next-generation Xbox, codenamed Project Helix, Xbox needs to think about “hardware efficiency in terms of how you use storage and memory, the kind of price per unit, the components, things like that.”
A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
