The Loop X brings music, gaming and lifestyle tech under one roof 

The Loop X brings music, gaming and lifestyle tech under one roof 
By Iza Iglesias
Oct 15, 2026 12:03 am

Music lovers and techno­logy enthusiasts can explore audio equipment, test sound quality and experience interactive gadgets at The Loop X, the flagship store of Power Mac Center’s The Loop, which opened at SM City North EDSA in Quezon City. 

Located on the third floor of The Annex, the store opened on Sept. 26, bringing together audio equipment, smartphones, computers, gaming devices and lifestyle technology in a retail space designed to let customers experience products before buying them. 

For those looking to upgrade their listening experience, The Loop X features an immersive audio wall where they can test sound equipment and explore their options. The store also has an enhancement wall stocked with accessories and mobile add-ons, allowing shoppers to customize their devices and complete their technology setups. 

Beyond audio, the flagship store features a virtual reality room where visitors can try immersive digital experiences and a racing simulator that offers a hands-on look at gaming techno­logy. Its “His and Hers” concept displays also present curated product pairings to help custo­mers explore devices and accessories suited to different preferences. 

The store brings together the complete Apple lineup, and devices and accessories from Samsung, realme, Xiaomi, Tecno, Huawei, Honor, Nubia, Vivo and Oppo. Nintendo products are also available, alongside lifestyle technology brands Oura, Plaid, Amazfit and Rokid. 

With products spanning smartphones, laptops, audio equipment, gaming and wearable technology, the store aims to give shoppers more options in one location, whether they are looking for a new phone, replacing a computer, exploring gaming devices or searching for accessories. 

Personalized customer service is another feature of the concept, with staff available to help visitors compare products and find devices that suit their needs. The combination of product displays and interactive zones is intended to make techno­logy shopping more hands-on than simply browsing shelves.  

The store also introduces The Loop Bar, an in-store matcha bar where customers can sit down for a drink while exploring the available products or considering their next purchase. The addition brings refreshments into the retail environment, allowing shoppers to take a break without having to leave the store. 

 These features reflect The Loop X’s guiding concept of “Xperience, Xplore and Xcape.” The approach centers on giving customers opportunities to interact with technology, discover different products and enjoy a more relaxed shopping experience. 

As the brand’s first flagship store, The Loop X expands the conventional electronics retail format by combining product sales, demonstrations, persona­lized assistance and refreshments in one space.  

The store is open daily from 10 a.m. to 10 p.m. at the third floor of The Annex, SM City North EDSA. Call 09173276882 for inquiries.