Browsing: Turns

Sports influencer marketing works differently from a standard creator campaign because the audience is rarely following the creator for content alone. Fans are following a team, athlete, competition, training journey, rivalry, identity, or community that already carries emotional weight. The brand enters that relationship after the trust has been built, which makes creator fit more…

‘Resident Evil’ finally asks: Why can’t you just shoot the damn padlock?Credit: Sony Pictures

30 years ago today, on an unassuming Thursday morning in 1996, extinct plaything purveyor KB Toys decided to infamously break the North American N64 street date—September 29—and go completely rogue.

For fans, the line between merchandise and everyday objects keeps getting thinner. A controller can be part of a gaming setup, but once it carries an artist’s visual identity, it also becomes something to collect, display and recognize as part of a fandom.

Brand refreshes often signal change by removing history. McLaren is doing the opposite. The company has unveiled an evolved brand identity across McLaren Automotive and McLaren Racing, with a new wordmark inspired by the sign that once sat above the McLaren family service station in Remuera, Auckland. That sign is not being used as a…

The developments come amid controversy over Krafton’s handling of two Vietnamese professional players at the PUBG Asia Stars tournament in South Korea, adding to existing concerns over PUBG PC being distributed in Vietnam without a license through platforms including Steam, Epic Games, PlayStation and Xbox.

Gap has spent years treating music and movement as part of how people experience the brand. Its latest bet goes further by attaching fashion, stores and original entertainment to a band whose story is still being written.

Fox News contributor Billy Bush breaks down the court battle emerging between the singer’s nephew and her manager on ‘The Story.’

Tiny books. Big fandom energy! Insight Editions is giving Disney andStar Warsfans a brand-new way to show off their favorite characters with the launch of its adorable new Bookcessories collection.

Lickable wallpaper. An edible garden replete with gummy foliage. A chocolate river made of 25,000 gallons of chocolate goop.