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PATNA: The regional music machine just got a high-decibel upgrade. IVY Entertainment has officially fired up its regional media play with the inaugural edition of the digital IVY Bhojpuri Music Awards 2026, held at the Bapu Sabhagar auditorium in Patna.
Managed by Yashi Films, the event marks IVY Entertainment’s big push into regional entertainment following its successful co-production ventures on silver screen projects like The Raja Saab, Peddi, and The Paradise.
The star-studded evening brought out the biggest heavyweights in the Bhojpuri galaxy. Attending the gala were industry stalwarts including Manoj Tiwari, Pawan Singh, Dinesh Lal Yadav, Arvind Akela Kallu, Samar Singh, Ritesh Pandey, Raushan Rohi, Monalisa, Astha Singh, Neelam Giri, Raksha Gupta, and Shubhi Sharma. Honors were handed out across both film and independent music categories, celebrating everything from traditional folk and devotional tracks to high-energy dance numbers and viral internet hits.
Outlining the expansion strategy, IVY Entertainment president Partha Dey, noted that Bhojpuri music commands massive audience love and deserves a stage that matches its true scale. He added that the new platform is designed to honor established legends while giving rising talent the visibility needed to take the genre to global markets.
B4U chief revenue officer Johnson Jain added that IVY’s foray into TV and media entertainment signals a fresh era for regional broadcasting. He pointed out that bringing a digital-first award show to life at this scale relies heavily on strong brand partnerships.
The inaugural show secured a hefty roster of commercial backers, co-presented by Dabur Red and Apar Cables Solutions, with support from Fortune Soyabean Oil, Ultratech Cements, Sobisco, HMD Mobiles, Ghadi Detergent, Centerfruit, and the Bihar State Film Development and Finance Corporation Ltd.
For fans who missed the live action in Patna, the full show is set to drop digitally across YouTube, Facebook, and Instagram, before heading for a major television broadcast on B4U Bhojpuri.
