Browsing: Marketing

I know. I know. Video games. We’ll get there, I promise. But before we slog through what might eventually go down as one of the most momentous weeks in the history of our industry (courtesy of EA), let’s pause for some much-needed musical affirmation courtesy of The Avalanches.

Artificial Intelligence, or AI, has already infiltrated many aspects of the entertainment sector. You’ve got AI-generated movies, shows, vertical shows, and special effects, and now there are AI influencers as well.

Fandom marketing is usually approved as a campaign and judged like media. That accounting choice makes the investment look expensive at the exact moment it starts becoming valuable.

(L-R): Simon Williams/Wonder Man (Yahya Abdul-Mateen II) and Trevor Slattery (Sir Ben Kingsley) in Marvel Television’s WONDER MAN, exclusively on Disney+.

If you have ever watched a fandom treat a cup sleeve like a concert ticket, this one makes perfect sense. In late June 2026, singer Wang Sulong teamed up with Molly Tea (茉莉奶白) for a co-branded drop that quickly turned into a check-in ritual: buy, photograph, post, collect, repeat.

Karl, it’s great to catch up. I’d love to know: was toys always part of the plan for you? Was it always on the agenda. No! I actually started off as an agricultural business major in Central California. I thought I’d either be walking in fields, selling ag chemicals or working for a farm bank…