Browsing: Marketing

Formula 1 may be attracting a new generation of young fans, but for many of them, getting close to the sport does not necessarily mean getting trackside.  With more than four million children aged eight to 12 actively following F1 across key global markets, and 40% of F1’s Instagram followers under 25, LEGO sees this an…

We have entered a territory where athlete moments, when “collectibilized” (new word?) and marketed, can become multi-million-dollar items – without the player ever winning a championship, MVP, or setting any records. Historically, photo-matched game-worn jerseys, and more recently the Logoman on a trading card, were the game-used grails for collectors.

We have entered a territory where athlete moments, when “collectibilized” (new word?) and marketed, can become multi-million-dollar items – without the player ever winning a championship, MVP, or setting any records. Historically, photo-matched game-worn jerseys, and more recently the Logoman on a trading card, were the game-used grails for collectors.

Sports influencer marketing works differently from a standard creator campaign because the audience is rarely following the creator for content alone. Fans are following a team, athlete, competition, training journey, rivalry, identity, or community that already carries emotional weight. The brand enters that relationship after the trust has been built, which makes creator fit more…

Dentsu this morningunveiled a deal with Japanese anime publisher Kodansha Ltd. in the Americas making it the primary agent for brand marketers seeking to tie into its catalogue of anime content.

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Grand Theft Auto VIwill more or less take over the world when it mercifully launches this November, but don’t expect Miami-Dade County officials to be partaking in the jubilation.

Non-endemic consumer brands now account for 60 per cent of esports partnerships worldwide as corporate marketers redirect budgets toward gaming and social media subcultures across Asia and the West. Research conducted by Amazon Ads and Twitch Ads across 12 countries, including Japan and South Korea, found that 70 per cent of fans view these communities…

From producing an original short film and investing in independent cinema, to featuring one of its heritage models in a blockbuster sci-fi film, Hyundai Motor Company continues to bring storytelling into everyday life through distinctive creative collaborations.

Long before Will Wade founded Canvas Marketing and began telling Stephen Curry’s story through art cards, he was searching for a second chance.