Browsing: Marketing

Grand Theft Auto VIwill more or less take over the world when it mercifully launches this November, but don’t expect Miami-Dade County officials to be partaking in the jubilation.

Non-endemic consumer brands now account for 60 per cent of esports partnerships worldwide as corporate marketers redirect budgets toward gaming and social media subcultures across Asia and the West. Research conducted by Amazon Ads and Twitch Ads across 12 countries, including Japan and South Korea, found that 70 per cent of fans view these communities…

From producing an original short film and investing in independent cinema, to featuring one of its heritage models in a blockbuster sci-fi film, Hyundai Motor Company continues to bring storytelling into everyday life through distinctive creative collaborations.

Long before Will Wade founded Canvas Marketing and began telling Stephen Curry’s story through art cards, he was searching for a second chance.

I know. I know. Video games. We’ll get there, I promise. But before we slog through what might eventually go down as one of the most momentous weeks in the history of our industry (courtesy of EA), let’s pause for some much-needed musical affirmation courtesy of The Avalanches.

Artificial Intelligence, or AI, has already infiltrated many aspects of the entertainment sector. You’ve got AI-generated movies, shows, vertical shows, and special effects, and now there are AI influencers as well.

Fandom marketing is usually approved as a campaign and judged like media. That accounting choice makes the investment look expensive at the exact moment it starts becoming valuable.

(L-R): Simon Williams/Wonder Man (Yahya Abdul-Mateen II) and Trevor Slattery (Sir Ben Kingsley) in Marvel Television’s WONDER MAN, exclusively on Disney+.

If you have ever watched a fandom treat a cup sleeve like a concert ticket, this one makes perfect sense. In late June 2026, singer Wang Sulong teamed up with Molly Tea (茉莉奶白) for a co-branded drop that quickly turned into a check-in ritual: buy, photograph, post, collect, repeat.

Karl, it’s great to catch up. I’d love to know: was toys always part of the plan for you? Was it always on the agenda. No! I actually started off as an agricultural business major in Central California. I thought I’d either be walking in fields, selling ag chemicals or working for a farm bank…