Browsing: Korean

The massive energy of BTS’s sold-out ARIRANG World Tour isn’t just filling stadiums across five continents, it’s bolstering cultural influence as well. Amidst this excitement, educational tools like HYBE Edu’s 2021 Korean language kit are finding a fresh wave of attention.

On weekend afternoons in Almaty, Tashkent, or Bishkek, groups of teenagers practice synchronized dance routines in parks, shopping centers, and university courtyards, their clothes echoing the polished style of Korean idols. BTS, BLACKPINK, Stray Kids, NewJeans, aespa, SEVENTEEN, and many other groups fill their playlists and social media feeds. Some are filming dance covers for…