Roblox will soon allow devs to release games as standalone apps

Robloxdeveloper Roblox Corporation is rolling out a plan to let developers ship their games on external platforms, allowing the makers of titles likeSteal an Egg,Scream and Run, andWelcome to Bloxburgto consider publishing on Steam, the App Store, Google Play as standalone titles.

This was one of several announcements that came out of last weekend’sRoblox Developers Conference, an annual gathering ofRobloxcreators and game-makers to share knowledge and learn about major updates to the massively popular user-generated content platform.

Developers who ship their games on their platforms will likely have questions concerning revenue share, as Roblox currently claims anywhere from 10 to 70 percent of fees on different in-game transactions. ARobloxspokesperson told Game Developer that the first set of creators selected to ship their games on other platforms will “benefit fromthe same revenue-share economicsthat the Roblox app offers, including a higherDevExrate for 18+ age-verified users in the US.”

Roblox’s platform fees have beenone of many policiesthat the company has faced scrutiny over in recent years (though it’s concerns over its child safety policies that have drawnthe eye of the US Senateandseveralstateattorneys general). In the last few years, the company hasiteratedon its monetization policies, adjusting its fees and introducingnew monetization opportunities.

Roblox’s DevEx program is the process it uses for converting earned Robux (its in-app purchasing currency) into real currency. As of this writing, the general DevEx rate is $0.0038 per 1 Robux.

Robloxdevelopers will soon have new game development tools

Developers looking to break free of theRobloxecosystem will soon have a suite of new tools to do so, and potentially new audiences to target. Roblox Corporation announced that it’s adding support for browser-based play and offline modes. The former will allow players to accessRobloxr will allow them to play single-player games without connecting to theRobloxservers

Developers will soon also have access to new engine capabilities that can support 2D games with “a new orthographic camera, animated image containers, and direct sprite-sheet import.” The public alpha for its genAI development tab called “Build” will be expanding to new regions, and it will be accompanied by a prompt-to-scene generator between Build and Studio. The company is also promising to introduce new capabilities for non-playable characters (NPCs).

It’s also adding a number of new financial offerings for developers monetizing onRoblox, such as “Roblox Wallet” which lets creators “earn directly in real currency,” among other features. Additionally, a new “Roblox Card” will let creators spend cash located on Roblox Wallet wherever the card is accepted.

One final interesting announcement is a new adjustment toRoblox’s discovery ranking system, which now “optimizes for both younger players, who engage best with shorter-form games, and older players, who return to deeper games over time.” Roblox Corporation chief financial officer Naveen K. Chopra previously reported that itssecond-quarter financial resultswere marred by what it called “a greater-than-expected shift of engagement from high monetizing 2025 vintage viral games to a combination of new and evergreen experiences with lower hourly monetization.”

“This underlying mix shift was compounded by changes in our recommendation algorithm, which optimizes for long-term retention and is, therefore, providing more impressions for highly retentive games at the expense of near-term monetization.”

It’ll be worth watching how this weekend’s announcements play into this dynamic in the months ahead.