Little to nothing in the video game world is as widely maligned as microtransactions. Baiting your players, on any level, into paying for extra content or for quicker advancement is the easiest way to turn those very players against you
And right now, EA Sports is about to implement those transactions in College Football 27. This unpopular development comes right after what was, acccording to games.gg, the a real record-breaking return of the College Football gaming series, which sold over 3.1 million copies last July during launch month. One Kentuckian is far from thrilled about this change, and he isn’t shy about saying so
Kentucky-based YouTuber Bordeaux, who often partners with EA Sports to promote their content, took a huge swing in posting a (shortly thereafter) viral condemning message on X. In short, he’s challenging one of the biggest gaming companies in the world head-on
“Make a stand against micro transactions… Take them out and bring XP sliders back,” he said in the post. According to the 25,000 likes and counting, his social media following, in the Bluegrass and beyond, agree
IDGAF about a partnership. Make a stand against micro transactions in Dynasty and RTG. Take them out and bring XP sliders back @EASPORTSCollege#CFBPlayDontPay
— Bordeaux (@bordeauxyoutube) July 7, 2026
I’d wager that more than a few Kentucky fans, especially during Mark Stoops’ final disappointing season, found themselves making things right on the digital field. You don’t have to admit it here – I feel your pain, BBN
But now, faced with this negative change, it’ll be nearly impossible to play the only college football game on the market without paying regular extra fees
Bordeaux Leads the Backlash Against EA
In previous games, players could create a coach and then, over the years, slowly build experience and level up to get better benefits; you could reach the maximum level, even if took real time. A microtransaction skips that grind by trading real money for in-game currency
That means that, even after paying 79.99 for the game initially, you’ll need to pay more to get, for example, to the maximum coaching level. And that’s just one facet of a game with a number of popular, previously experience-based modes
And now, as a result of Bordeaux and others pushing the envelope online, the ‘CFBPlayDontPay’ movement is taking hold all across social media. As of now, EA has yet to respond
But as the company remains silent for the time being, one thing is still for sure: If you planned on checking out Will Stein’s first Kentucky football squad on a console, you better be ready to “pony up” some additional funds to get the full experience
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