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Doctor Doom is about to take over more than the Marvel Cinematic Universe. Ahead of Avengers: Doomsday, the supervillain’s green-and-black aesthetic is appearing on KFC burgers, drinks, packaging and collectible figurines across a global restaurant campaign.
The appeal of a movie tie-in is familiar: fans can bring a small piece of a fictional world into everyday life. KFC’s twist is to make the villain, rather than the heroes, the centerpiece of the experience. The result is a menu designed around Doom’s distinctive look and a fictional bargain that leaves one restaurant standing after a superhero battle.
KFC says the collaboration spans 100 countries, making it the chain’s largest global partnership to date. The menu begins appearing in select markets on November 9 and is planned to run through January 2027, although the selection varies by market.
Table of contents
- What is on KFC’s Doctor Doom menu?
- How the commercial brings Doom into KFC
- Why collectibles matter to the campaign
KFC’s limited-time lineup gives familiar fast-food items a darker Marvel makeover. The Doom Burger pairs chicken, pickles and cheese with Doom Cola sauce and Smoky Green Mayo on a black sesame bun. The same sauces appear on Doom Dripped Wings and Doom Loaded Fries, while Doom Dust adds smoky lime-and-chili seasoning.
The wider range includes a Doom Bucket, a vanilla-based Doom Shake, a green-and-black Doom Supreme Fizz with boba pearls, and Masked Mozza Melts. Not every item will be sold in every participating market.
KFC also created dark, iron-riveted packaging featuring Doctor Doom’s mask. The chain says the promotion will not be available in the United States, India or China, despite its broad international footprint.
Jack in the Box pairs an Avengers-themed dipping box with eight connected magnets, giving film fans a reason to complete the set.
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How the commercial brings Doom into KFC
The campaign film imagines Doctor Doom surveying a devastated New York City after a battle with the Avengers. Almost everything is destroyed, except a single KFC restaurant. The joke is that the chicken chain earned the villain’s approval by making a menu worthy of him.
The creative gives the partnership a story instead of merely putting Marvel graphics on packaging. It makes KFC part of a fictional world in which Doom’s preferences determine what survives.
Scott Mezvinsky, KFC’s global CEO, said: “This isn’t just about chicken.” He described the collaboration as an attempt to place the restaurant brand inside a major cultural event. The commercial is planned in 15- and 30-second versions for global distribution.
Why collectibles matter to the campaign
The Colonel Sanders Cosplay Collection extends the promotion beyond food. Five figurines reinterpret KFC’s founder in looks inspired by Avengers: Doomsday characters. They are available with qualifying menu purchases in designated markets while supplies last.
This is where the campaign connects fandom to repeat restaurant visits. A burger is consumed once, but a collectible can stay on a shelf, appear in a photo or encourage someone to return for another design. That is the commercial logic behind combining a limited menu with multiple figures, though KFC has not disclosed sales results.
Marvel Studios’ Avengers: Doomsday is scheduled to reach cinemas December 18, 2026. KFC’s November rollout gives the collaboration several weeks to build recognition before the film arrives, with the menu continuing into the following month.
The campaign also illustrates how restaurant brands can use entertainment IP for more than temporary packaging. By combining a character-led narrative, distinctive food styling and collectible merchandise, KFC has built several ways for consumers to encounter the same fictional world.
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