Industry UpdatesLatest Stories
ITW Universe rolls out AI-powered media planning tool for sports and <a href="https://comicvibe.com/jiostar-hires-three-senior-leaders-for-<a href="https://comicvibe.com/jiostar-strengthens-entertainment-digital-ad-sales-with-three-senior-hires/” title=”JioStar strengthens Entertainment Digital Ad Sales with three senior hires”>entertainment-digital-ad-sales/” title=”JioStar hires three senior leaders for entertainment digital ad sales”>entertainment
AGI Consultant allows users to submit a brief in plain English and receive a media and sponsorship plan with indicative costs, along with a shortlist of relevant properties and partnership opportunities.
Social Samosa07 Oct 2026
15:16IST
New Update
ITW Universe has launched AGI Consultant, an AI-powered media planning tool designed to help brands and agencies develop sports, entertainment and sponsorship plans.
Available through ITWei.com, the tool allows users to submit a brief in plain English and receive a media and sponsorship plan with indicative costs, along with a shortlist of relevant properties and partnership opportunities.
The platform covers media and sponsorship opportunities across IPL and ICC cricket, JioHotstar and other OTT platforms, fantasy sports, on-ground activations, creator and celebrity partnerships, and entertainment properties including Filmfare, MAMI and Coke Studio.
AGI Consultant provides indicative pricing ranges based on ITW’s inventory relationships and historical pricing data. Final commercial terms remain subject to confirmation at the time of booking.
Commenting on the launch, Bhairav Shanth, Co-Founder, ITW Universe, said, “The real bottleneck was never creativity or strategy. It was the waiting. We built AGI Consultant so a marketer can move from idea to a credible, costed plan almost immediately. It removes the waiting, not the people. Our own planners use it every day.”
The tool is positioned as a planning aid for in-house marketing teams and agencies, with human planners and strategists continuing to handle strategic decisions, negotiations and creative integration.
The launch comes as marketers navigate sports and entertainment properties across multiple platforms and formats. The tool is intended to shorten the initial planning stage by providing potential properties and indicative costs based on a submitted brief.
Marketers, agencies and media professionals can access the tool through ITWei.com. The company is also offering early access through a Brief Challenge, which allows users to test the platform with their own sports and entertainment briefs.
IPLicc cricketITW UniverseAI media planning toolBhairav ShanthAGI Consultant
