HYBE(352820) said on the 8th that it will hold the global music festival “Weverse Con Festival (WECONF)” in New Delhi, India, on Mar. 27–28 next year. This is the first time WECONF will be held overseas.
WECONF is HYBE’s global music festival that connects music fans worldwide across genres and generations. Since its first edition in 2023, it has showcased stages featuring a wide range of K-pop artists from rookies to legends, while expanding into J-pop and indie bands.
This “WECONF India” will be organized as a festival where K-pop and Indian music can be enjoyed together. Global K-pop artists and leading local artists from the Indian music scene are set to take the stage over two days. In addition to performances, fan-participation events and programs that offer direct experiences of K-pop culture will be prepared to broaden local fan engagement.
HYBE plans to use this India edition as a springboard to expand the existing festival brand into the global market. In particular, it aims to provide a festival experience that connects Indian fans who have consistently consumed K-pop with local music and fan culture.
Since establishing its Indian subsidiary last year, HYBE has expanded touchpoints with local fans by holding auditions and fan experience events across 23 cities in and outside India.
A HYBE official said, “WECONF India will be a venue where HYBE’s ‘multi-home, multi-genre’ strategy—which has sought the fusion and synergy of local culture and K-pop culture—comes to life, and a festival for Indian fans who have supported K-pop and artists.”
The artist lineup for WECONF India will be announced in Oct. The existing WECONF held annually in Korea will continue separately from this India event.
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