Partnership combines Get Engaged’s deep U.S. relationships and culture-driven expertise with SAMY’s global social-first scale and data, strategy and creative capabilities.
NEW YORK, Oct. 6, 2026 /PRNewswire/ — Get Engaged, a leading U.S. social-first agency specializing in creators, talent, <a href="https://comicvibe.com/penn-entertainment-penn-stock-trades-up-here-is-why/” title=”PENN Entertainment (PENN) Stock Trades Up, Here Is Why”>entertainment and culture, today announced that it is joining SAMY, a global independent social-first agency. The combination brings together two social specialists to create one of the largest independent social-first influencer/creator agencies in the world, expanding the capabilities both organizations can offer brands globally.
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For Get Engaged clients, the combination provides access to greater global reach and international activation capabilities, complemented by deeper social-first expertise across data and insights, strategy, creative, content production, social commerce, and product and technology development. At the same time, Get Engaged will retain its founders, leadership, culture, client-first approach and hands-on service model.
Alex Dermer, CEO of Get Engaged said, “We built Get Engaged to help brands connect with culture in ways that move their businesses forward. Joining SAMY gives us the global reach, technology and talent to take that vision further. What excites me most is our shared ambition for where this industry is going and the role we can play in shaping it. As I step into the CEO role of Get Engaged, I’m proud of what we’ve built and energized by what this partnership makes possible for our clients and our team.”
“The next era of marketing will belong to brands that create moments people want to be part of. We see a huge opportunity to bring brands, creators and talent together in ways that go well beyond a single campaign. With SAMY, we can take bigger swings and turn bold ideas into experiences and partnerships that reach audiences around the world.” – Cam Fordham (Co-Founder)
Juan Andres Elhazaz, CEO of SAMY said, Joining forces with Get Engaged consolidates SAMY as an independent, global leader in social and creator marketing. Having established a proven track record as a leader in Europe and Latin America scaling our U.S. footprint was one of SAMY’s primary growth objectives and Get Engaged is the ideal partner to lead that expansion. We now bring our data and insight- driven Influencer and Social capabilities, powered by tech and AI, to maximize strategy and creative output, allowing leading brands to resonate authentically with today’s audiences.
Founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged drives culture with the power of influence and cross-platform orchestration, building genuine connections between celebrities, creators and brands through engaging content. The company has grown to more than 120 employees across Atlanta, New York, Nashville and Los Angeles, serving clients including Sephora, Raising Cane’s, DoorDash, Live Nation, NBCUniversal, EA Games, Sazerac, Universal Music Group, and Perplexity.
SAMY is a global, social-first agency that builds brand relevance by seamlessly integrating intelligence, creativity, and technology. Headquartered in Madrid, the agency operates with over 1,200 specialists across 20 offices and 55 markets worldwide, driving high-impact campaigns for leading global brands including L’Oréal, Barilla, The North Face, Diageo, Microsoft, Red Bull, Grindr and Unilever.
“Get Engaged has been a valued partner of Raising Cane’s since 2018 and has helped the Brand reach new audiences in fun and engaging ways that feel authentic and genuine to both the Brand and our Customers,” said Raising Cane’s owner and founder Todd Graves. “The team at GE is collaborative, res to capitalize on cultural moments and maintain that momentum through fresh ideas and industry-leading insight.”
The partnership also expands opportunities for Get Engaged’s existing clients, who will gain access to SAMY’s global organization and the ability to activate campaigns across Europe, Asia and Latin America. Get Engaged will anchor SAMY’s operations in the United States, with its founders, leadership and teams continuing to lead the business and its client relationships.
Beyond combining services, the combination will result in one of the largest independent social-first marketing organizations globally, built around how modern audiences discover and engage with brands across creators, entertainment and social ecosystems.
For employees, the combination creates new opportunities to collaborate internationally, work alongside a larger network of specialists, operate across additional markets and participate in building the next phase of a growing global organization.
“We’ve spent years developing a deep understanding of what captures attention, what people choose to share, and what makes content move across the internet. Joining SAMY gives us the global infrastructure, reale, helping more clients earn a meaningful place in the conversations shaping culture.” Ben Hiott (Co-founder, Get Engaged)
The combined business will also benefit from the proprietary technology and AI-powered tools already in use across SAMY, as well as further developments to be brought to market together, enabling greater speed, intelligence and scale for clients. By pairing this technology with Get Engaged’s access to talent and creators, cultural understanding and local-market expertise, the two agencies will help brands participate meaningfully in culture rather than simply advertise around it.
Héctor Pérez, Deputy Managing Partner of Bridgepoint Europe said “This is another important milestone in SAMY’s global growth journey, bringing together two highly complementary social first businesses and significantly strengthening the group’s presence in the US. Together, SAMY and Get Engaged will create a leading social first agency globally, with the scale, capabilities and local expertise to support clients across markets. We are pleased to continue supporting the team as they deliver on that ambition.”
The Raine Group served as exclusive financial advisor to Get Engaged.
Founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged is a social-first marketing company operating at the intersection of brands, entertainment, creators, talent and culture. With more than 100 employees and offices in Atlanta, New York, Nashville and Los Angeles, the company’s capabilities include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media. Get Engaged works with leading brands, platforms, labels, studios, creators and talent.
SAMY is a global social-first marketing organization with approximately 1,200 employees and operations across North America, Europe, Asia and Latin America. The company brings together social-first strategy, technology, research and market intelligence, content and production, creator marketing and international operating infrastructure to help brands connect with audiences globally and execute effectively in local markets.
