Browsing: Powerful

Whether fan editors are getting jobs as full-time movie marketers at HBO or Spotify superfans are snagging specially saved concert tickets, the power of fandom is shaping how businesses across the board operate. So how are marketers taking fandom into strategic account?

Some crime stories ask who committed the murder. Heartwood, a new comic book that’s the focus of a Kickstarter from innovative British independents PSYComics and Scratch Comics, asks a more uncomfortable question: why do some victims disappear twice – first from life, and then from memory?

Image Comics has some villains whose power makes many in Marvel and DC pale in comparison. In 1992, several high-profile artists broke away from Marvel Comics and founded Image Comics, a company where they published creator-owned properties where they kept all copyrights. The three creators who launched the company included Todd McFarlane (Spider-Man), Rob Liefeld…

Marvel quietly revived a forgotten cosmic villain in X-Men ’97. The surprise return could hint at much bigger MCU plans ahead. The latest episode of X-Men ’97 slipped in a major Marvel callback that many viewers may have overlooked. The unexpected return connects the animated series to the wider MCU and brings back a powerful…