G2E Panel Stresses Practical Focus on Data, Compliance, and AI in Gaming Technology
SCCG · Regtech
G2E Panel Stresses Practical Focus on Data, Compliance, and AI in Gaming Technology
A G2E panel moderated by former UK Gambling Commission director Tim Miller focused on immediate technology challenges in data silos, identity verification, and regulation. Panelists from Ainsworth, Lotto.com, and AWS urged compliance by design, early regulator talks, and lessons from financial services. AI was viewed as an automation aid that keeps human input essential.
SCCG Take — Operators should embed compliance from product inception and consult regulators proactively on novel tech to limit rework and jurisdictional clashes. This grounded method turns regulatory demands into manageable inputs rather than later obstacles.
The gaming industry receives a steady stream of technology proposals centered on AI, refined identity checks, and data tools. A panel at G2E examined current operational hurdles instead of long-term forecasts, as
Moderated by Tim Miller, former director of the UK Gambling Commission, the session “Technology Shifts Shaping the Future of Gaming and Betting” included Nancy Ayala, general counsel and group compliance officer at Ainsworth Gaming Technology, Rob Potter, chief legal officer at Lotto.com, and Raj Salvaji, AWS industry specialist for betting and gaming at Amazon Web Services. Discussion stayed on data handling, regulation, and deploying tools ahead of supporting rules.
Data Utilization, Identity Tools, and Compliance by Design
Salvaji highlighted financial services as a sector gaming should observe for combining large data volumes, enabling fast decisions, and meeting strict oversight. Gaming holds significant data quantities, yet much stays isolated in silos.
“We, as gaming industry, we have huge amounts of data that we’re collecting,” Salvaji said. Some separation serves valid purposes, but better application remains possible.
Identity verification drew attention, with Potter citing biometric advances in financial services and social platforms. These carry direct uses in gaming for age checks while raising privacy issues across jurisdictions with mismatched requirements.
Ayala advanced “compliance by design,” drawing compliance into development to address multiple regulatory demands upfront. Rising regulation has accelerated this, cutting later modifications for suppliers targeting varied markets.
Regulator Engagement and Measured AI Integration
Potter described Lotto.com’s launch when only two states maintained dedicated licensing, two barred the model outright, and most of the country presented no framework. The operator modified its approach in certain areas after encountering resistance.
“If you’re looking to do something even slightly different, engaging regulators on the front end is always the preferred course of action,” Potter said. He recommended that regulators confer with operators and suppliers prior to issuing technical rules, referencing one case where conversation yielded a workable alternative for consumer safeguards.
Panelists foresee gaming product categories merging as platforms incorporate more offerings. “Nobody wants a customer to leave their ecosystem,” Potter said. Ayala anticipates supplier-side consolidation into broader platforms that unify functions.
AI drew restrained commentary. It is projected to handle routine tasks lacking human judgment, embed in compliance, and speed game development plus quality assurance. Ayala noted that accelerated output does not ensure games players will choose, preserving the human element in entertainment.
The panel repeatedly returned to specific, immediate questions over sweeping predictions. Which tools deliver value today, how data is organized, which parties join at the start, and whether advances improve operations without spawning fresh difficulties remain central.
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