Blast is rolling out its latest deal, crowning Hot Toys as the official sponsor of the 2026 Fortnite Championship. This is the first time the esports and entertainment company has made a deal with a physical collectibles maker. IMG brokered the sponsorship for Blast.
The Fortnite Global Championship (the finale for the Fortnite Championship Series) is a little more than a month away, set for Sept. 26-27 at the Lotto Arena in Antwerp, the first time the event has gone to Belgium. It features a $2 million prize pool.
Hot Toys makes elaborate action figures, statues and other high-end collectibles from brands such as DC, Marvel, Star Wars, Transformers and now Fortnite (thanks to a deal with Epic Games), revealing its first figure Wednesday (a $350 Jonesy, with a supply llama included). Collectibles have suffered under the Trump economy, with higher prices coming from tariffs (Hot Toys is a Chinese firm, and prices aren’t dropping despite the Supreme Court striking down Trump’s tariffs) and the rising cost of oil (where do you think plastic comes from?). Hot Toys will also see activations on the event’s livestream (including a sponsored segment highlighting top plays), socials and in the arena, along with merch stands.
