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Switch 2 Best-Seller in the US in July 2026, Black Ops 2 Top Selling Game – Sales
The Nintendo Switch 2 was the best-selling console in the US for July 2026 in terms of units sold, according to figures fromCircana (formerlyThe NPD Group). Circana includes the dates for the four-week period of July 5 to August 1.
The PlayStation 5 did lead the month in terms of dollar sales, while it came in second in terms of units sold. The Xbox Series X|S took third place, followed by the Nintendo Switch in fourth place.
In terms of units sold every platform is down year-on-year. PS5 unit sales dropped six percent compared to July 2025, while Xbox Series X|S declined 18 percent and Switch 2 fell 51 percent.
With 14 months available on the market, the Switch 2 is currently 11 percent ahead of the launch aligned sales pace of the Switch.
“The hardware market comparables continue to be impacted by the record-setting June 2025 launch of Nintendo Switch 2. However, the challenges extend far beyond simple cyclicality,” said Circana Executive Director and Video Game Industry Analyst Mat Piscatella.
“Higher hardware prices driven by the RAM and component crisis have significantly impacted the selling rates of both PlayStation 5 and Xbox Series, with a price hike for Nintendo Switch 2 hardware coming on September 1st, 2026.”
Overall spending on video games in July decreased 10 percent year-on-year from $5.04 billion to $4.53 billion. Spending on video game content was down nine percent from $4.45 billion to $4.07 billion, while video game hardware sales decreased 29 percent from $395 million to $282 million. Spending on accessories decreased six percent from $189 million to $178 million.
In terms of 2026 total sales, overall spending on video games is down two percent year-on-year from $32.77 billion to $32.02 billion. Spending on video game content is down one percent from $28.76 billion to $28.38 billion, while video game hardware sales dropped 12 percent from $2.55 billion to $2.25 billion. Spending on accessories is down five percent from $1.46 billion to $1.39 billion.
“U.S. video game spending dropped 10% in July, to $4.5 billion, despite the debut of several hit new releases,” said Piscatella.
He added, “Mobile content was the biggest driver of the overall decline, with both Console and PC content also fell year-on-year. Hardware spending fell to a July low not seen since 2020.”
The rerelease of the original two Call of Duty: Black Ops games on the PlayStation 5 and PlayStation 4 helped boost the games. Call of Duty: Black Ops IIwas the best-selling game in terms of dollar sales, while Call of Duty: Black Ops came in fifth place.
The top 10 best-selling games of the month did feature six new releases.
EA Sports College Football 27 debuted in second place. If sales of the EA Sports MVP Bundle (2026), which took fourth place by itself, were combined it would have taken the top spot for the month.
Assassin’s Creed: Black Flag Resynced debuted in fourth place, Halo: Campaign Evolved debuted in sixth place, Splatoon Raiders debuted in seventh place, and Echoes of Aincrad: Sword Art Online debuted in eighth place.
Here are the top 10 best-selling games in terms of dollars for July 2026:
Here are the top 10 best-selling games in July year-to-date:
A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
