Major artist management company 10th Street Entertainment has launched its own Pub Crawl Recordings label group and Pub Crawl Songs music publishing company, which it says positions the company as a full-service independent music enterprise.
The new ventures are in conjunction with The Orchard as global distribution partner and publishing administration partner.
For the new venture, 10th Street Entertainment’s Chris Nilsson (President) and Lewis Kovac (COO) have appointed veteran music industry executive Piero Giramonti as Executive Vice President of Operations and Artist Manager.
“I am so happy to be joining an organization with the pedigree of 10th Street Entertainment, where artists come first, and an incredible staff operate with passion, and with complete transparency and integrity,” says Giramonti. “I have known Lewis Kovac for 30 years. We have always had stellar success and great times working together. I have only recently gotten to know Chris Nilsson, but I can already see that he has passion, is thoughtful, calm, highly knowledgeable and very cool. It doesn’t get any better than this.”
Giramonti previously served as President of Sumerian Records and General Manager of Capitol Music Group’s Harvest Records and Caroline Independent Distribution. Based out of the company’s corporate offices in Nashville, Giramonti will oversee global infrastructure, day-to-day operations, and strategic scaling for the Pub Crawl divisions while directly managing select artists on the active roster.
“Chris and I have always wanted to expand our company’s growth organically and we had the opportunity to reconnect with Piero at the right time,” says Kovac. “We share so many passions and our dedicated team is deserving of global scale to give our artists a world stage. Working with The Orchard is already smooth and they are excited to start releasing music.”
Pub Crawl Recordings is set to spawn three genre-specific subsidiary labels: Bushido (Pop/Dance/Indie); 10th Street Rock (Rock/Metal); and Pub Crawl (Country/Americana) with current signings Tyler Farr, Justin Holt, and Kanaan Brock.
Joining 10th Street’s Nashville office are Elizabeth Brahan Wright (VP of Music Publishing/Artist Manager), Clint Perry (Artist Manager) and Jim Prisco (Artist Manager). The team manages the careers of Tyler Farr and Kanaan Brock, as well as Morgan Wade.
Nilsson, in the announcement, jokes that it’s essential that Pub Crawl is a success — or he’ll personally go broke.
“My four year old’s preschool costs as much as most colleges,” he says, tongue-in-cheek. “My last electric bill was 100% higher than the prior month. Last week, I took out a home equity loan to pay to park at the LA Forum. My latest iPhone cost more than my laptop and it doesn’t even do half the things advertised. I will go bankrupt unless Pub Crawl and its artists are a huge success so I have no choice but to make it so.”
Pub Crawl Recordings and Pub Crawl Songs will actively build out their initial signing slates throughout the remainder of the year, the announcement states, “focusing heavily on genre-fluid innovators and alternative icons alike.”
10th Street is known as home to artists including Motley Crue, Five Finger Death Punch, Zakk Wylde, Ice Nine Kills and many others, including Swedish solo artist RIVER who just released debut single “City of thirst,” and joining the management roster is Saksham, a classically trained pianist whose breakthrough came in 2025 with “Ain’t Letting You Down,” a collaboration with Martin Garrix and Scott Quinn.
