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TCL CSOT Advances Into Professional Esports and Powers the Future of AI Computing at ChinaJoy 2026
SHANGHAI, Aug. 12, 2026 /PRNewswire/ — TCL CSOT recently wrapped up a strong showing at ChinaJoy 2026 with its “AI on Screen” exhibition, where it was joined by partner brands from its broad ecosystem, including Lenovo, AGON, EVNIA, ASUS, LG, MSI, Acer, BenQ, TCL, Sony, and Thunderbird. Appearances from actor and singer Jiro Wang and professional CrossFire players brought extra energy to the booth, while a lineup of interactive activities drew visitors into TCL CSOT’s vast world of screens, where <a href="https://comicvibe.com/sat-reserves-order-on-zee-<a href="https://comicvibe.com/spice-lounge-food-works-secures-over-rs-21-crore-order-from-xora-world-for-live-entertainment-services/” title=”Spice Lounge Food Works Secures Over Rs 21 Crore Order from Xora World for Live Entertainment Services”>entertainment-punit-goenkas-interim-relief-pleas/” title=”SAT reserves order on Zee Entertainment, Punit Goenka's interim relief pleas”>entertainment meets cutting-edge display technology.
Events at the exhibition included an opening ceremony, the official release of the TÜV Rheinland Native Gaming Performance Display Standard, and the unveiling of the world’s first Full HD 1080p native 1000Hz gaming monitor together with LG at the TCL CSOT booth.
A New Standard for Native Gaming Performance
Setting a new benchmark for gaming visual quality across the industry, the new TÜV Rheinland Native Gaming Performance Display Standard was unveiled by Jay Yang, Senior Vice President of TÜV Rheinland Global Electrical, at the TCL CSOT booth. To accelerate industry-wide adoption of the new standard, TÜV Rheinland, together with the China National Institute of Standardization, Lenovo Group, TCL CSOT, HKC Corporation Limited, BOE Technology Group Co., Ltd., ANTGAMER, TPV Technology Limited, Realtek Semiconductor, MediaTek Inc., Foxconn Technology Group Co., Ltd., Wistron, and other industry partners, launched the Esports Display Experience Ecosystem Initiative. The initiative is designed to embed the new standard and human-factor research across the entire display value chain, spanning semiconductor design, panel manufacturing, product development, production, retail, and consumer education, while promoting more aligned evaluation criteria and terminology across the industry.
The new standard is the latest example of how TCL CSOT is working with partners to translate its user-centric approach into scientific, actionable assessment criteria that are supporting greater standardization and specialization of displays with a stronger focus on user experience.
“True global leadership is not only about achieving technical breakthroughs – it’s about defining standards that are genuinely human‑centric,” said Jun Zhao, SVP of TCL Technology and CEO of TCL CSOT. “As the gaming industry continues to grow, players’ expectations for display experiences are escalating. The competition has evolved from a narrow focus on hardware specs like refresh rate and response time toward a more holistic battle that prioritizes real‑world user experience, visual health, and immersion. Only by establishing a more scientific and comprehensive evaluation system can the industry sustain its high‑quality development.”
