Samuel GUT
Published September 22, 2026Reading time3 minutes
DownloadPrintText size
Fanatics Collectibles to open its first continental European flagship in Paris
BySamuel GUT
Published
September 22, 2026
It’s official – Fanatics is finally coming to Paris. Following a pop-up at Les Halles this summer, the American company has announced the opening of its Collectibles division’s first store in continental Europe. Located on Rue Saint-Lazare, in one of the capital’s busiest retail districts, this new space of more than 510 square metres will open on October 23.
This Parisian opening follows the success of its first European store, which opened on London’s Regent Street in April 2025. As a physical showcase for the Fanatics universe, the London flagship has exceeded all expectations: in its first 18 months of trading, it has welcomed over a million visitors, with peak footfall of up to 20,000 people a week. The venue quickly became an international meeting point for enthusiasts, drawn by exclusive card releases, live unboxing sessions and community meet-ups.
Rolling out a global retail strategy
Building on a 55% increase in French sales in 2025, Fanatics intends to replicate this momentum in the capital. Matching the London flagship in size, the Paris store will offer a wide assortment of official cards, stickers, autographs, and certified collectables. The range will span the world’s biggest sporting competitions and franchises – PSG, the Champions League, F1, the NBA, the NFL, and MLB – as well as entertainment giants such as Disney, Marvel, and Star Wars.
Beyond selling products and protective accessories for collectors, the store has been conceived as a community hub, featuring live events, Paris-exclusive launches, and areas dedicated to exchanges between enthusiasts, the company said in a statement.
Are these investments paying off?
“What we’ve seen in London goes beyond the simple act of purchasing: collectors have built a genuine community around their passion. Paris was a natural next step, especially as France is one of our most dynamic markets in Europe,” says David Leiner, president of the Trading Cards division at Fanatics Collectibles. “We’re not here to change what’s already working for the local community, but to provide a new space designed for them, combining exclusive products with opportunities to socialise. Whether you’re a seasoned collector or a beginner, this store has been designed to feel like your own.”
Fanatics is among the world’s leading players in sports e-commerce and licensed merchandise. In recent years, the company has accelerated its diversification by investing heavily in the highly lucrative trading cards and memorabilia segment. With the creation of its subsidiary Fanatics Collectibles, driven in particular by the landmark acquisition of the iconic Topps brand in 2022, the company has helped turn a hobby into a lifestyle- and community-driven industry that blends sport, pop culture, and immersive events.
With this strategic opening just a stone’s throw from the Grands Boulevards, Fanatics reaffirms its ambition to bring together sportswear, pop culture, and immersive retail, while strengthening its direct ties with European consumers.
This article is a translation.
Click here to read the original article.
