PhatMojo is bringing creator group and music trio Triple Charm into Roblox through a new global master toy partnership with Volt Factor. The agreement includes a toy and collectibles program as well as live concerts within popular Roblox games and experiences, expanding the trio’s reach across physical products and interactive gaming.
The Roblox activations give fans opportunities to interact with Triple Charm in digital environments, extending the group’s comedy- and music-filled content into interactive experiences. PhatMojo will lead the group’s global toy and collectibles program as part of the agreement.
There’s more Triple Charm content on the way, too. The group’s existing long-form videos are available on Tubi through a distribution agreement with Future Today. The free, ad-supported streaming service reaches 110 million monthly active users, giving fans another place to watch the trio’s content.
“These partnerships reflect Volt Factor’s approach to building creator-led IP into brands with opportunities that extend well beyond social platforms,” explains Elan Freedman, Co-Founder and CEO of Volt Factor. “With PhatMojo, Triple Charm can expand into consumer products and interactive gaming, while the content launch on Tubi provides another avenue to reach audiences. We’re focused on creating sustainable opportunities for creators and their IP across multiple categories.”
The Tubi launch is part of a larger global distribution partnership between Volt Factor and Future Today. Programming from Triple Charm and other Volt Factor creators will roll out across ad-supported streaming platforms worldwide, including HappyKids, Future Today’s kids and family-focused streaming service.
Known for comedy, music, challenges, and social media storytelling, Triple Charm has built a community of more than 27 million followers and generated more than 14 billion views across its channels. The trio reaches audiences across YouTube, TikTok, and Instagram, with content that connects with Generation Z and families.
