The Rolling Stones, photo by Kevin Mazur
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The Rolling Stones are taking their legendary catalogue into the gaming world with a brand-new immersive experience on Roblox, launching July 10th alongside the release of their highly anticipated 25th studio album, Foreign Tongues
Developed by Roblox’s Innovation Studio in partnership with creative agency Sawhorse and members of Roblox’s global creator community, the interactive experience celebrates more than six decades of the band’s history while introducing a new generation of fans to one of rock music’s most enduring legacies
Hosted within The Block, Roblox’s always-on entertainment hub, the experience transforms The Rolling Stones’ history into an interactive adventure
Players travel through different eras of the band’s career by discovering and shattering colourful crystals inspired by the band’s 2023 album Hackney Diamonds. Each crystal unlocks music from a different period of the group’s career while powering an enormous version of the band’s instantly recognizable tongue-and-lips logo
As players work together, they unlock new decades of music before culminating in a shared interactive performance that evolves based on community participation
Throughout the game, fans can also earn collectible rewards, special powers inspired by the band’s history, and exclusive avatar items celebrating The Rolling Stones’ unmistakable visual identity
The experience will conclude with a special finale taking place July 17th to 19th
Every hour, the game will shift into another era of The Rolling Stones, featuring classic hits accompanied by interactive visuals, lighting effects, and large-scale digital art installations designed specifically for the event
Roblox has also partnered with over a dozen creators from its international design community to reinterpret The Rolling Stones’ famous tongue-and-lips logo
Participating creators include:
Jazzyx3
CASKA’s HAUS
Touzled
Blizzei
DIONESS
morphist4u
WhoseTrade
Empyro
Bad_B0y
raekaro
Spiraxy
Valkenheim
DuckXander
Clockset
dvdko
Their original designs will be available as exclusive avatar accessories inside Roblox, while select pieces will also be sold as limited-edition physical merchandise through Shopify integration, allowing fans to purchase real-world products directly from the game
Roblox creator WhoseTrade states:
“Collaborating with The Rolling Stones and being trusted to reinterpret something as iconic as the Hot Lips logo was something I never imagined I’d get to do. Getting to work alongside other creators and see our ideas come to life across both the physical and digital worlds is what makes Roblox such a special community.”
Jessica Meehan, Head of Music Partnerships at Roblox, adds:
“The Rolling Stones’ legacy has inspired multiple generations of fans, and we’re thrilled to help bring that story to life for a whole new generation on Roblox.”
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