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Roblox shares fell approximately 27 per cent after second-quarter bookings, users and engagement missed expectations.

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Roblox Corporation(NYSE:RBLX) shares are trading lower Friday after the company reported second-quarter earnings on Thursday after the market closed.

Roblox shares plunged nearly 30% on Friday, putting the gaming platform on track for its biggest one-day stock decline on record after the company warned that changes to its recommendation system are weighing on in-game spending.

In a single Friday morning session, Roblox Corporation (NYSE: RBLX) lost more than one-fifth of its value after two of Wall Street’s top-rated gaming analysts simultaneously issued Sell ratings — and Benchmark’s Mike Hickey used language that went well beyond a typical post-earnings downgrade, describing the platform as potentially entering “lifecycle decline.” The stock was…

Analysts at Benchmark downgraded Roblox to ‘Sell’ from ‘Hold’ with a $33 price target, implying a downside of about 32% from Thursday’s closing price. Rounak Jain·Stocktwits Published Jul 31, 2026   |   7:40 AM EDT

Shares of the Kansas-based live event production and ticketing technology company jumped 53.39% to $1.81 after the bell on Thursday.