Zee Entertainment elevates Hema VR as Chief Channel Officer for Marathi cluster

Adgully Bureau
| 24 minutes ago
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Zee Entertainment Enterprises Limited (ZEEL) has elevated Hema VR as Chief Channel Officer for its Marathi Entertainment Business. In her expanded role, she will steer overall channel strategy, content innovation, and market performance across the network’s Marathi cluster.

Prior to her elevation, Hema held senior leadership responsibilities within ZEEL, driving programming strategy, content development, and audience engagement for regional portfolio offerings. She brings extensive experience in broadcast management, regional content dynamics, and viewership growth strategies.

The leadership appointment comes as broadcast networks aggressively expand their regional content footprint, sharpening hyper-local programming slates and optimizing multi-platform distribution to maximize reach and advertising revenues across key language markets.

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People Movement10-Sep-2026zHema VR

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