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Roblox shares plunged nearly 30% on Friday, putting the gaming platform on track for its biggest one-day stock decline on record after the company warned that changes to its recommendation system are weighing on in-game spending.

In a single Friday morning session, Roblox Corporation (NYSE: RBLX) lost more than one-fifth of its value after two of Wall Street’s top-rated gaming analysts simultaneously issued Sell ratings — and Benchmark’s Mike Hickey used language that went well beyond a typical post-earnings downgrade, describing the platform as potentially entering “lifecycle decline.” The stock was…

Analysts at Benchmark downgraded Roblox to ‘Sell’ from ‘Hold’ with a $33 price target, implying a downside of about 32% from Thursday’s closing price. Rounak Jain·Stocktwits Published Jul 31, 2026   |   7:40 AM EDT

Shares of the Kansas-based live event production and ticketing technology company jumped 53.39% to $1.81 after the bell on Thursday.

Roblox Corp. (RBLX) stock slumped 13% overnight after the gaming platform delivered a weak outlook, signaling slower growth ahead as it invests in safety, artificial intelligence and discovery improvements. 

Roblox reported quarterly losses of 26 cents per share, which beat the Street estimate for losses of 30 cents, according toBenzinga Pro data.

Roblox Corporation (RBLX) is down 4.8% today. Here is some analysis on what might have caused this price movement. ([ir.roblox.com](https://ir.roblox.com/news/news-details/2026/Roblox-to-Report-Second-Quarter-2026-Financial-Results-on-July-30-2026/default.aspx?utm_)

Amundi raised its position in Roblox Corporation (NYSE:RBLX – Free Report) by 83.7% in the 1st quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 5,774,151 shares of the company’s stock after acquiring an additional 2,631,074 shares during the period. Amundi owned approximately 0.86%…

The best reason to consider buying Roblox (NYSE: RBLX) stock before its second-quarter earnings report on July 30 is the rapid growth in its higher monetizing over-18 cohort. Winning over older users to the gaming platform is key to management’s long-term strategy to capture 10% of the global gaming content market.

Roblox(NYSE: RBLX), which encourages people to build and explore their own digital worlds on its gaming platform, will report its second-quarter earnings on July 30. Analysts expect its revenue to rise 11% year over year as it narrows its net loss.