Browsing: Samsung

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Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…

[Courtesy of Samsung Electronics] Samsung Electronics unveiled four 2027 Odyssey gaming monitors equipped with world-first technologies at Gamescom 2026, the world’s largest gaming event, which opened in Cologne, Germany. On the 27th at 10:30 AM (local time), Samsung Electronics held the ‘#PlaySamsung: A New Era of Gaming Displays’ event at the Samsung booth to unveil…