Samsung Turns Roblox Into a Real

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October 8, 2026 • 2 min read
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Samsung is bringing Roblox beyond the screen with a real-life experience in London. The company will turn Samsung KX at King’s Cross into a Roblox-themed space for one weekend in October. Visitors can play games, take on physical challenges, win prizes, and more.

Play Roblox in the real world

Called “Samsung Galaxy Store Presents: Roblox In Real Life,” the event will take placeon October 10 and 11 at Samsung KX in Coal Drops Yard, King’s Cross, London. The good news is that it’s free to attend, and visitors don’t need to book a spot.

The event will feature different zones based on Roblox games, including Duck Duck, Pixel Quest, and Warden. Samsung will also have Galaxy devices in each zone, so visitors can play the games through Roblox downloaded from the Galaxy Store.

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The first zone is the Duck Duck Arena, which brings the Roblox farm to life. Visitors can move through colorful tag zones, ramps, and hiding spots while taking on the duck-themed challenge. After completing the challenge, they can spin the Duck Duck Prize Wheel for a chance to win a prize.

In the second zone, visitors can walk through a giant portal and enter the Pixel Quest world to play the game on a big screen. The area features a supersized pixel coastline with colorful characters from the game. The experience also includes photo opportunities and a Pixel Quest cake pop.

The Warden zone takes visitors into a jungle cave where they can create their own personalized trading card. The card features their name, chosen creature, traits, and photo. Samsung will print it at the event and put it inside an acrylic case with a holographic finish.

Samsung is also offering Roblox players up to 25% off in-game purchases at the event through the Galaxy Store. The offer is limited to the first 5,000 users, with one voucher per user.

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