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Changi Airport is using a character with a huge online following to give Golden Week travellers more reasons to stop, explore and shop instead of treating the airport as a place to move through as quickly as possible.

​Bianca Belair (Credit: Getty Images) Bianca Belair has developed from a rising WWE performer into one of the company’s most recognisable women’s wrestling stars. Her athletic background, distinctive “EST” persona and major championship moments have helped establish a brand that extends well beyond match results. That growing visibility has also created opportunities in merchandise, sponsorships,…

Seems like Amazon has gotten one step closer to figuring out what the hell to do with Twitch. Twitch has implemented a new Shopping category that features nothing but streamers selling products at you, reinventing QVC from first principles. It occurs to me that there might be a number of “age-challenged” readers who don’t know…

Panda Express is starting to treat Roblox and Fortnite less like places for one-off stunts and more like worlds people can return to. That matters because gaming culture rewards continuity: players notice when a world changes, when a familiar space gets updated and when there is a reason to come back.