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K-dramas are built to make viewers care about tension, suspicion and emotional stakes before they know how the story will resolve. Mastercard is borrowing that grammar for a subject that usually struggles to hold attention: payment security.

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes.