Browsing: fandom

Fandoms have existed for as long as most of us can remember. Where there is TV, music or any form of media, there will be a fanbase. On the surface fandoms seem innocent — a collaborative effort to celebrate the love for a show, a movie, music, books, and even the people involved, with the…

The movie that everyone has been talking about for months is finally out. There have been super excited people, and there have been people who felt the movie was controversial. Either way, people could not stop mentioning this film. Movies are expensive these days, and the majority of people seem to prefer to stay at…

Whether fan editors are getting jobs as full-time movie marketers at HBO or Spotify superfans are snagging specially saved concert tickets, the power of fandom is shaping how businesses across the board operate. So how are marketers taking fandom into strategic account?

To celebrate the passionate Disney fans who are at the heart of the magic, Disney has once again launched D23 FANtastic Prizes: The Ultimate Disney Sweepstakes*, featuring 23 spectacular offerings from across The Walt Disney Company inspired by the stories, characters, and worlds fans love most. This sweepstakes brings together engaging experiences and exclusive prizes…