Browsing: fandom

Non-endemic consumer brands now account for 60 per cent of esports partnerships worldwide as corporate marketers redirect budgets toward gaming and social media subcultures across Asia and the West. Research conducted by Amazon Ads and Twitch Ads across 12 countries, including Japan and South Korea, found that 70 per cent of fans view these communities…

Fandoms are not exactly known for their ability to agree on everything. In fact, arguments between different fan communities are practically a genre of internet discourse in their own right. But what happens when a movie comes along that seemingly gives all of them something to agree on?

The 2026 edition of the LGBTQ+ comics convention Flame Con took over the fifth floor of the Marriott Marquis in Times Square on August 15–16, complete with panels, signings, gaming areas, and a cosplay contest.

As Europe’s major football leagues return from their summer/World Cup break, fans in Spain and the UK are especially eager to get the ball rolling. In both countries, 78 percent of self-identified sports fans say they follow football teams or competitions – more than in Italy, Germany or France.

Brenda Song has already established herself as much more than a celebrity who happens to support Los Angeles sports. Now, the longtime Lakers fanatic will get a chance to put her sports knowledge to work on television.

The fandom of girl group RESCENE is donating over 100 million won to the Geoje City flood disaster relief efforts.

SFMOMA to open RM collection exhibition, releases unlimited admission pass to attract members National Museum of Korea launches BLACKPINK merchandise RM, leader of BTS (Bangtan Sonyeondan).

J.K. Simmons is one of the most ubiquitous actors of his generation, popping up everywhere from Spider-Man to Oz.

Supporting your favorite team has always required some spending, but the cost is rising quickly. That includes everything from tickets and merchandise to betting and streaming subscriptions.

Yahoo Sports Daily hosts Caroline Fenton and Jason Fitz are joined by actor and comedian Rob Riggle to discuss his Kansas City Chiefs fandom, if he thinks he could play Andy Reid in a movie and Marriott Bonvoy and BetMGM’s Vegas Fantasy Draft sweepstakes. Watch the full episode of Yahoo Sports Daily on YouTube or…