Sony Pictures Networks India (SPNI) announced its new Tamil general entertainment channel, Sony VIZHA, on Saturday (August 15, 2026). It is set to be launched in October 2026.
As per a press release, the channel will offer premium content that is deeply rooted in Tamil culture, emotion, language and lived realities. “The channel will bring together original fiction, global reality formats, movies and tentpole entertainment across television and digital, designed to feel intimate to Tamil households and expansive in its overall ambition,” added the note.
The name and logo of the channel were unveiled on Independence Day through a rendition of the state song ‘Tamizh Thai Vaazhthu’ performed by children.
Speaking about it, Rajaraman Sundaram, Chief Content Officer – South Regional, Sony Pictures Networks India said in a statement, “With Sony VIZHA, we are taking a heartfelt step into Tamil entertainment. We come into this space with humility, respect and a sincere desire to add something meaningful. Our hope is to build premium stories that feel close to home while reflecting the confidence and curiosity of a new generation of Tamil viewers – sharper, faster, funnier, and unafraid to look beyond the four walls of the home.”
The programming slate and further details about the launch will be announced shortly.
