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Sandbox VR Expands in Georgia with New Alpharetta City Center Location Opening July 17
PR Newswire
Wed, July 15, 2026 at 3:10 PM EDT
4 min read
The viral VR experience redefining group entertainment arrives in Alpharetta this summer
ALPHARETTA, Ga., July 15, 2026 /PRNewswire/ — Sandbox VR, the global leader in immersive virtual reality entertainment, is bringing its next-generation experience to Alpharetta City Center with a new location opening July 17th, 2026. To celebrate the grand opening, guests who book before July 17 receive 25% off through a limited-time presale offer at sandboxvr.com/alpharetta
The Alpharetta community is invited to celebrate during the official Grand Opening on July 18. The event will feature a ribbon-cutting ceremony, live music from DJ Smash Kash, appearances by “Sara,” a life-sized remote-controlled animatronic Triceratops, giveaways, and the opportunity to experience the world’s premier virtual reality attraction. Guests are encouraged to reserve their experiences in advance, as opening weekend is filling up fast
Developed in partnership with AplosVR Corp, the new Alpharetta venue marks Sandbox VR’s continued expansion across Georgia, joining its successful metro Atlanta locations at The Battery and The Interlock. The opening brings one of the fastest-growing entertainment concepts in the world directly into the heart of Alpharetta
Known for delivering “the best VR experience on the planet,” Sandbox VR combines Hollywood-level immersion, full-body motion capture, and social gameplay into one unforgettable attraction. Players do not sit and watch the action. They step inside it
Unlike traditional screen-based group gaming attractions, Sandbox VR delivers full-body immersion powered by advanced motion capture technology, custom VR headsets, and haptic feedback systems that allow guests to physically step inside cinematic virtual worlds together. The experience combines Hollywood-style storytelling with social gameplay through exclusive titles developed in collaboration with major entertainment brands including Netflix, creating adventures that feel closer to living inside an action movie than playing a traditional game. Every experience ends with personalized cinematic highlight videos designed for instant social sharing across TikTok, Instagram, and Snapchat.
The nearly 4,500-square-foot Alpharetta City Center venue features four private VR rooms where groups of up to six players suit up with advanced motion sensors, haptic vests, and custom VR headsets. Friends, families, coworkers, and parties experience virtual worlds together while seeing and physically interacting with one another in real time
