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JYP <a href="https://comicvibe.com/itw-universe-rolls-out-ai-powered-media-planning-tool-for-sports-and-entertainment/” title=”ITW Universe rolls out AI-powered media planning tool for sports and entertainment”>Entertainment producer and singer Park Jin-young appeared at the National Assembly audit.
Park Jin-young, a member of the Popular Culture Exchange Committee directly under Park Jin-yeong (President), testified as a witness at the National Assembly’s Ministry of Culture, Sports and Tourism audit on the afternoon of the 7th.
On that day, Park greeted attendees with a bright smile while delivering his business report. He said, “I am grateful for the opportunity to present this business report,” adding, “First, although my tenure in the Popular Culture Exchange Committee through public office is one year, I have been engaged in this work since 20 years ago.”
He continued, “When Wonder Girls were at their peak, and I was also at my peak and the company was doing well, I gave up enormous profits and crossed over to the United States with a single dream. I toured 50 cities across the U.S. There were many hardships, but I persevered and overcame them. Ultimately, in October of that year, we achieved the joyous result of K-pop being included on Billboard for the first time in the history of South Korea.” He added, “Ten years later, it has become a not-uncommon occurrence for artists to frequently top the Billboard charts through the sweat, tears, and blood of both artists and fans.”
He stated, “However, as K-pop gained worldwide popularity, I came to believe that K-pop had reached its limits. While I was pondering how to leap to the next stage, I received a proposal from the government.”
Park explained that the two most representative large-scale projects are the Phenomenon Awards and the establishment of K-Centers in major cities around the world.
He said, “I will report on the Phenomenon Awards, which is taking shape to some extent,” adding, “I had much deliberation regarding the working format. After considering how to divide roles between the private and public sectors and how to proceed, we established a framework: after planning and generating ideas between the government and private enterprises, projects will be led by either the private or public sector depending on their nature.”
He further explained, “Given the nature of the Phenomenon project, I believed it should be led by the private sector. Accordingly, four K-pop companies established a company for the first time, holding equal capital and voting rights. This company intends to recruit appropriate talent to carry out the project.”
Park added, “We are still experiencing many trial-and-error processes. We will listen to feedback and strive to become a good example.”
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*This content was translated by AI.View Original
