Bespoke Sports & <a href="https://comicvibe.com/new-video-offers-first-look-at-salt-lake-citys-planned-sports-and-entertainment-district/” title=”New video offers first look at Salt Lake City’s planned sports and entertainment district”>Entertainment is augmenting its senior staff with the hiring of Neil Howard as VP/experiential. Howard, who was at MKTG from 2006 to 2025 and rose to SVP working on Toyota and other accounts, will be based in Charlotte, become part of Bespoke’s senior leadership team and report to Bespoke President Greg Busch.
“At the end the day, it all comes down to how you get in front of the consumer,” said Howard, whose first day was Monday. “Experiential has been growing, even in an age of digital because it’s effective, and so more clients are comfortable investing more there.”
As for Bespoke, owned by Publicis since mid-2025? “My impressions was it has the entrepreneurial spirit and ability to be nimble, like a smaller agency with the red
Howard’s career also includes stops at HB&M Sports and Muhleman Marketing/IMG and co-ownership for the past six years (along with management) of the Charlotte Turkey Trot, which bills itself as the largest running event in North Carolina with more than 12,000 participants.
