Naruto Tops TV Tokyo’s Anime Sales Chart Again
Naruto and Boruto lead TV Tokyo’s anime rights business as broadcast ad revenue slides.
BYKamalikaa
02 AUG 2026, 09:01 PM
Highlights
- Narutoremained TV Tokyo’s highest-earning anime franchise in the first quarter of FY2027.
- Despite weaker overall financial results, TV Tokyo’s anime and streaming segment posted a 1.6% year-on-year increase in revenue
- As Narutoapproaches its 25th anime anniversary in 2027, TV Tokyo plans to expand the franchise with new projects.
Narutohas once again finished as TV Tokyo Holdings’ top-earning anime property, leading the broadcaster’s first-quarter sales ranking for fiscal year 2027. The company disclosed its April-June earnings materials on July 30, with the anime and streaming business seeing a 1.6% year-on-year increase in revenue.
While the company did not give specific sales figures for the anime franchises, it ranked Narutoas the best performer. Despite the franchise completing its run in 2017, it topped the list ahead of newer franchises like Black Clover.
Naruto’s sequel, Boruto, took second place, underscoring how heavily TV Tokyo’s anime rights business still leans on the Narutouniverse. Borutois followed by Yu-Gi-Oh!and Pokémon, with Black Clover taking the fifth position.
TV Tokyo’s FY2026 financial
reports, published in May, already showed Narutoas the company’s top-ranked anime IP for the entire 2025. Back then, the anime division posted record revenue of ¥27.2 billion (~$171.1 million USD), up 17.8% year-over-year, driven largely by overseas Narutoand Boruto mobile game licensing and merchandising.
Beyond the Ranks, How Did the Anime Segment Perform in Q1 FY2027?
TV Tokyo Holdings’ group-wide numbers were weaker for the quarter; consolidated revenue fell 4.8% year-over-year to ¥37.6B (~$238.8M), and operating profit dropped 53.1% to ¥1.54B (~$9.78M). The core terrestrial and broadcasting segment resulted in an operating loss of ¥566M (~$3.6M) amid a 22.6% collapse in spot advertising revenue.
Against that backdrop, the anime and streaming segment performed well, making it one of the only parts of the business to grow. The segment generated ¥12.55B (~$79.76M) in revenue, marking a 1.6% YoY growth.
The segment’s operating profit climbed to ¥2.19B (~$13.91M), resulting in a 6.5% increase from the same period in 2025. These numbers highlight that anime has become one of TV Tokyo’s core growth engines, supported by expanding international licensing, digital distribution and game partnerships.
The report comes as Narutoturns 25 as a broadcast anime in 2027. During its latest investor briefing, the broadcaster said the anniversary would mark a new stage for the franchise, with new video projects, game collaborations, stage productions, music festivals, and a new Naruto Card Game set for 2027.
Kamalikaa
Kamalikaa Biswas is a content writer at Outlook Respawn specializing in pop culture. She holds a Master’s in English Literature from University of Delhi and leverages her media industry experience to deliver insightful content on the latest youth culture trends.
Kamalikaa
Kamalikaa Biswas is a content writer at Outlook Respawn specializing in pop culture. She holds a Master’s in English Literature from University of Delhi and leverages her media industry experience to deliver insightful content on the latest youth culture trends.
Published At: 02 AUG 2026, 09:01 PM
Tags:Anime
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