SAN DIEGO (FOX 5/KUSI) — Marvel Studios is returning to San Diego Comic-Con to preview what’s next for the Marvel Universe with a Hall H panel featuring surprise guests, along with new booths and exclusive merch for fans after notably skipping last year’s annual blockbuster presentation
Plus, LEGO, Hasbro and more will have SDCC Marvel exclusives at their booths and The Omni Hotel Lawn will have a Marvel’s Wolverine exclusive slushie with photo ops and a Wolverine claws giveaway all weekend long
Marvel will be very present at this year’s Comic-Con, with new Marvel booths (No. 2329 and No. 2519) where fans can grab exclusive merchandise and limited-edition swag
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Marvel also announced the first 50 fans in line each day will get an exclusive SDCC Marvel gift
San Diego Comic-Con 2026 is taking place at the convention center in downtown San Diego from July 23-26, with preview night on July 22
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Marvel Studios snagged the coveted Saturday night Hall H panel, but has only teased so far it will be an exclusive look at what’s next for the Marvel Cinematic Universe with surprise guests
Marvel Studios skipped their massive Hall H presentation at the 2025 San Diego Comic-Con to focus on production for “Avengers: Doomsday,” instead holding smaller panels and immersive Fantastic Four booths on the convention floor
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“Avengers: Doomsday” is set to be released in theaters Dec. 18, 2026, while “Spider-Man: Brand New Day” comes out just a few days after Comic-Con ends on July 31
Some of the biggest names in Marvel Comics will be in San Diego headlining Thursday, Friday and Saturday panels on Marvel comics, movies, TV, and games
The Marvel Studios Hall H panel will take place from 5:30-6:30 p.m. on Saturday
Marvel is also kicking off the convention with a Thursday afternoon Hall H panel — Marvel’s Wolverine — Deep Cuts. Hear from game creators as they reveal new details, behind-the-scenes looks and exclusive never-before-seen content of Marvel’s Wolverine ahead of its September 2026 launch on PlayStation 5
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X-Fans can also take a deep dive into “X-Men ’97” Season 2, which scored a 99% on Rotten Tomatoes, with Friday’s Marvel Comics to Screen: “X-Men ’97” panel
Marvel Booth No. 2329 will have an AvengerZ Gift Shop where fans can get pins, variant comics and a special discounted Marvel Unlimited gift bundle. Exclusive tees will be available daily from Heroes & Villains. Plus, the booth will have photo ops where fans will leave with Marvel’s Wolverine claws and a copy of the prequel comic, written by narrative director Walt Williams, while supplies last
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Other booths at the convention will have Marvel swag, like the LEGO Group booth (No. 2829) where fans can get a look at new LEGO Marvel sets like the S.H.I.E.L.D. Helicarrier, The Fantastic Four H.E.R.B.I.E., Venom Bust, and more.
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The Hasbro booth (No. 3213) will also have SDCC exclusives available for purchase — Marvel Legends Series Spider-Man, Marvel’s Lizard, Marvel’s Electro, and a Marvel Legends Series Professor Charles Xavier with Hoverchair from “X-Men ’97.” After San Diego Comic-Con ends, limited quantities will be available to order on HasbroPulse.com.
Get items from the 2026 Topps Mint Marvel collection at the Topps booth (No. 2913), featuring innovative designs and artwork of Marvel’s most beloved Super Heroes that includes three exclusive original art cards by Ian McDonald showcasing Spider-Man, Hulk and Punisher.
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Gamers can get the full Marvel Games experience with a hands-on look at Marvel Rivals, MARVEL Future Fight, MARVEL Tōkon: Fighting Souls, and Marvel Contest of Champions at the Marriott Marquis San Diego Marina in the San Diego Ballroom, running from July 23-26, 9:30 a.m. to 7 p.m.
Meet the game developers and voice cast behind some of your favorite Marvel Rivals characters, and leave with exclusive items like posters and badges
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MARVEL Future Fight fans can challenge Thanos as Spider-Man during an on-site, gameplay event. Participants will get an exclusive redeem code containing 550 crystals, and a commemorative postcard.
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Marvel Contest of Champions players can test their skills with Towers, the brand-new game mode. Gamers can play the demo, meet the dev team, score a daily exclusive pin, and spin the prize wheel for in-game and physical items. Marvel said players can also take on the high-difficulty challenge to qualify for daily on-stage tournaments, competing live for ultimate bragging rights and massive prizes
Plus, play a demo of MARVEL Tōkon: Fighting Souls and take photos with Doctor Doom and Storm statues
The weekend will also come with an exclusive Marvel’s Wolverine Madripoor Sunrise Slushie at the Omni Hotel Lawn. Fans can take a photo next to a Proto-Sentinel Head before grabbing Marvel’s Wolverine claws
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Fans wanting to cosplay can meet up at either the Magic: The Gathering | Marvel Super Heroes Fan Experience that takes place Thursday through Sunday in Petco Park with no badge required, or one of four cosplay meetups at booth No. 2329 — Avengers, X-Men, Super Heroes VS Villains and kids cosplay
There will also be Marvel’s Wolverine-wrapped Trolley driving around San Diego during convention weekend
Stay with FOX 5/KUSI for off-site studio activation announcements, booth giveaways and themed pop-ups and cafes that will start showing up across downtown San Diego
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